5 Great Reasons Why Live Videos Boost Your Brand’s Marketing
Live videos are undeniably reshaping the landscape of video marketing. On Facebook alone, users are reported to spend 3x more time watching live videos over watching pre-recorded video content. Research has also shown that 82% of social media users prefer branded live videos to social posts.
Why Live Videos Are the Future of Video Marketing
According to Grand View Research, the video streaming industry is projected to reach $124.6 billion by 2025.
Social media giants like Facebook, Instagram, Twitter, and YouTube have also been using live videos as one of its key features—in fact, it has been reported that 52% of live video viewers watch streaming content on social platforms versus other streaming service devices.
Live Videos: 5 Reasons It Can Boost Your Brand’s Marketing
1. LIVE VIDEOS HAVE A WIDER AUDIENCE REACH
While pre-recorded videos are good and convenient tools to use in marketing, live videos take you to a whole new level of audience reach.
Using Facebook and Instagram as your platform for live videos means that you can potentially reach billions of audiences worldwide. With built-in business tools that allow you to choose your target audience, however wide or granular you want it to be, it’s easy to get your content discovered by people.
2. LIVE VIDEOS CREATE A SENSE OF URGENCY
Live videos can be likened to a Black Friday sale: Since it happens only once a year, people clamor in and make the most of the rare opportunity. The same principle applies to live videos: It creates a sense of urgency in audiences—FOMO, fear of missing out, so to speak.
Users tend to be passive when content can be easily accessed at any time. With live videos, however, your audiences are inclined to view the video right now because once the streaming has already ended, the moment will become stale. This sense of urgency can boost not only your reach but also your engagement.
3. LIVE VIDEOS GENERATE MORE ACTIVE ENGAGEMENT
One of the many benefits of live videos is that it encourages viewers to actively engage with your post, which is why live videos are often considered a type of interactive content. In fact, Facebook Live videos generate 6x more interaction and 10x more comments than regular videos.
Why so? There is a sense of excitement when audiences are “in” the moment. Live videos also offer a sense of exclusivity, in that they believe they’re watching something that no one has ever seen before. All these, plus the sense of urgency, prompt viewers to actively engage with other viewers of a live video.
4. LIVE VIDEOS ARE MORE AUTHENTIC
Live videos are raw and straightforward: what you see is what you get. There are no special effects, no heavy video editing—just a pure, in-the-moment view of what is happening right now.
As such, live videos are more authentic and real. Audiences are drawn to appreciate things that have a semblance of their own unedited lives. This is one of the reasons why live videos are so appealing to audiences: it gives them an inside, intimate view of your brand. In turn, it helps them relate to your brand better.
5. LIVE VIDEOS HELP SHOWCASE YOUR BRAND CREATIVELY
When it comes to video marketing, the more creative the content, the better. Live videos help you portray your brand and services in a way that’s not only compelling and genuine but also quite creative and interactive.
If you’re a brand whose services focus on the creatives, such as graphic design or video production, live streaming is a good way to showcase this. Even so, any industry can reap the benefits of live videos. It helps potential customers to see that you’re making a good effort in investing time and resources to connect with audiences that go beyond the regular static content.
Need Help with Your Video Production and Video Marketing?
Live videos offer a whole ocean of possibilities for your brand. If you’re in need of any help with your video production and video marketing needs, Ilfusion is here for you.