May 31, 2018 | By:

5 Winning Tips for Building a Strong Brand Identity

Building a strong brand identity is one of the most important strategies in cementing a successful long-lasting business. Your brand identity is what makes you instantly recognizable to people amidst a sea of competitors; it’s what sets you apart and uniquely memorable.

In today’s modern times where audiences are drowning in content through various means and sources—from traditional media to digital platforms—setting a good first impression is crucial now more than ever. You want your audience to see your brand in a good light at first glance, the same way you want to appear professional and presentable to a would-be employer when you’re applying for a job.

In business, image is everything. Your brand is essentially defined by how your audience perceives you, and this all boils down to a well-defined branding strategy. Here are five winning tips to help you build a strong brand image for your business:

1. Establish your values, personality, and value proposition

Your brand identity is more than just the visual representation of your company and goes beyond a mere logo; it also demonstrates who you are as a whole—your values, your personality, and your unique value proposition.

In order for your branding strategy to be successful, it’s important to establish the core philosophies behind your business. This includes your mission and vision, the personality you want to exude, and your key messaging. All these comprise the cornerstones of your branding strategy and must be established from the very start before everything else.

2. Develop creative elements professionally

Every element in your brand strategy should perfectly align with the established vision, personality, and value proposition of your business—the color palette, font types, graphics and imagery, and the tone of voice of your copy.

All of your branding’s creative elements must harmoniously come into play with how you want to project your brand. Most importantly, consider having a professional designer develop your creative elements and investing in a professional photographer for your photos and imagery. The quality of your brand is also a reflection of your commitment to deliver the best for your customers.

3. Be consistent

A well-established brand identity allows you to create a consistent brand messaging across all your marketing collaterals—your logo, website, business cards, print material, product packaging, and even the company uniform and the interior design of your office.

Ensure that each piece of your marketing material align with your brand style and elements to create a cohesive branding package. Consider having a documented brand style guide so that all of your marketing personnel and the rest of your team are aware of your branding standards.

4. Maintain your strategy

While a good first impression is essential for your business, subsequent perceptions of your brand is equally vital. Brand identity is established over time; therefore, it’s important for your business to not only implement your strategy that always incorporates your brand identity, especially when you see that it is giving great results, but also to maintain that strategy faithfully.

Establish a strong online presence with a website that’s designed accordingly to your brand style guide. Apply the same strategy to all of your social media platforms as well. You should implement various strategies to aid in brand awareness and to boost your brand identity.

A strong brand image provides myriads of benefits and could greatly contribute to your business’ success. Perhaps the most significant among its many advantages is its subtle yet potent ability to positively influence the purchasing decision of your audience.

Your brand identity is a great asset to your business. If you want to know more about branding, or if you’re interested in working with Ilfusion for your design and photography needs, give us a call at 888-420-5115, or send us an email to creative@ilfusion.com.

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