A Pin is Worth a Thousand Words

There’s no denying the power of a visual. In fact, 65% of the population are visual learners (according to Visual Teaching Alliance). Why is this? It’s because people can relate better to images, and they need an identifiable method of doing so, and what better way than having a visual social network focused on images? So naturally, you might ask yourself, “What does this have to do with marketing?”

If you’re a company who markets to consumers (B2C), you know it’s important to establish an identifiable, relatable presence where your audience is. With over half of the population relying on photos to do so, we definitely suggest you jump on the visual bandwagon.

No doubt by now you’ve probably heard of the new visual sharing social network called Pinterest. If you haven’t had a chance to check it out yet, allow us to expand on what you’re missing!

Pinterest is a visual social network that uses images as its content sharing medium. Why do people love images so much? Because they’re easy to view, you can get the “whole picture” with just one look. In addition, they’re fun to look at, and people seem to be more likely to remember a picture over text. Pinterest also allows consumers to interact and contribute to your marketing by creating pinboards that represent your brand. Consumer pins on Pinterest are a great way to showcase customer testimonials in a visual way as well as bring traffic back to your website.

Pinterest isn’t the only or even the first visual sharing website; Flickr has been around much longer and caters to millions of users (yes, even companies). Flickr also gives you the ability to tap into photostreams and explore archived albums that tell a story. Your online presence will most likely greatly benefit from accounts on both of these photo sharing sites.

It’s also highly advisable that you use this information when it comes to your website. While text is still important, most visitors won’t even take the time to read it if your page isn’t visually interesting or pleasing. After all, a picture is worth a thousand words.