November 1, 2010 | By:

Blog or Die!

The blog has become the beating heart of the business website. Blogs have become a key way to allow your business to keep a pulse on the changing internet. A blog is a great way to share information directly on your business website and can make it much more competitive in today’s virtual business environment. Blogging is also one of the best ways to keep your site at the top of the Google (or lesser search engine) rankings. A blog built into your site is a great way to put the latest news and relevant information right on the face of your company.

The blog on your website can be very important to the overall SEO value of your site. With search engines such as Google, Yahoo and Bing constantly changing and finding new ways to keep listings as relevant as possible, the blog becomes more important than ever. If you think of search engines like a swarm of bees- the blog is like sweet, sweet nectar! Every time the bees come by, there’s a new flower which keeps them coming back! A blog is a search engine’s source of new and updated content containing relevant keywords, links and content. The author can also focus on key phrases to drive selected traffic segments to the site.

So, who writes all of these blog articles? Who takes the responsibility of posting all of this important information to your business’s website? Who has the time!? A trusted employee that knows your business well and can find or write the most relevant information. Some companies like the idea of hiring an intern who is in charge of blogging, and they are typically put in charge of social media for the business as well. Outsourcing is always available which means your business can be free from the hassle of working on the blog and pay another company to keep it up to date. The best option for your business’s blog is to have the most well informed expert take charge of it: YOU!

What kind of content goes into a blog that would work well for a business? Blog articles can be long or short but they don’t need to be lengthy at all. Short, sweet and to the point is the best way to go with any blog story. The most important idea to know is that anything posted on the blog needs to be relevant to your business. It is wise not to go off on a tangent or blog about personal topics. Just keep it simple and relevant to your business. Company anniversaries, birthdays and events are also great things to mention in the blog, but there are only so many of those to go around and they can get boring. Another option for blog content is to find existing stories related to what you are trying to say somewhere else on the web. This requires a link to the original story which leads traffic away from the site, so this should be the last option. What you should always remember is that your business blog should portray you as a trusted authority. However you choose to keep your blog up to date, it should always show that you know your business well.

Will your business website die if you don’t blog on it? Only time will tell. Blogs are such an important key to search engine optimization on a site that they are becoming a must have. Only one question remains: Do you want to stay at the top of the search engines and be found by people that are already looking for you, or not?

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