August 7, 2012 | By:

Catch Their Eye: What Makes a Good Image?

Just because a “picture is worth a thousand words” doesn’t mean they’re all good words. If the words that describe the pictures on your business page or ad are words like “flat” “bland” or “uninspiring”, something is obviously not working. A good image can capture the audience’s attention and draw them into the story you are trying to tell. Whether it’s potential customers or art gallery patrons viewing the image, an image can make or break you. Here are some tips on how to choose the right image to attract attention and make an impression.

1. Composition

It’s all about finding balance in a photo. Images with high impact have good organization and balance of subjects in the photo. Using the rule of thirds is a tried and true trick. Divide the photo into thirds vertically and horizontally. Put the subjects where the gridlines cross or along the lines. This helps make you photo more interesting and pleasing to the eye.

2. Use Your Own Photos

While stock photos can be handy, you do not want to use them for every photo need you have. Use actual pictures of you and your company. This gives the ad or website a more personal and human-feel to it. It will bring the viewers into your world and will create a stronger connection to the company and brand.

3. Be Natural

Think about some of the most famous photos out there. Were they shots of perfectly posed models in a studio? No, they were photos of real life, of things really happening. They show genuine emotion and action. When you are using your own photos, make sure they truly represent you. While we can’t always be there to capture every moment, try to use less staged and more relaxed photos.

4. Use Only High Quality Images

Is it grainy? Throw it out. Is it too small and needs to be stretched? Don’t use it. Does it have strange glares or people with closed eyes? Forget it. People will judge your company and brand by the quality of the images on the website or ad. If they are of poor quality, it will look like the company is incompetent or apathetic towards their business. If you have to, invest in a professional photographer to ensure you have great photos.

5. Be Creative

Don’t be afraid to step outside of the box a little. If your photos look just like the ones on your competitors website, how will you catch the audiences attention? Use bright colors or do something a little artsy. Have fun with it! Who says company photos need to be stuffy? Being a little daring can reap a positive result.

The right images on your website and ads can bring your audience in and give them something to relate to. While photography is an art, it’s not just meant for art galleries. People respond emotionally to art; use art to promote a business and you will get the same emotional response towards your brand. So, choose your photos wisely, friends.

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