September 20, 2018 | By:

Checklist: 7 Key On-Page SEO Elements for Better Content Optimization

In the field of SEO, trends and search engine algorithms shift and change more frequently than you might imagine. In fact, Google keeps changing its search algorithm an average of 500 to 600 times a year! However, if there’s one thing that remains constant throughout, it’s the age-old adage, “content is king.”

Content is basically the building block of the digital world—for blog content alone, 2 million articles are posted every day, and as of 2018, there are over 1.8 billion websites in existence. These numbers put things in perspective; that with so much content available on the Internet, it’s crucial for marketers to boost their efforts in having their piece heard and noticed.

While high-quality, valuable, and compelling content is key to the success of any digital marketing and SEO effort, after creating these types of content, you’re not quite done yet. There is no sense in taking the time to write and create content only to sadly have it fall on deaf ears. Great content needs to be seen and heard, and this can be easily achieved through a solid content optimization strategy.


On-Page SEO Checklist

Content optimization is more than just using the right keywords. Working behind the scenes are on-page SEO elements that help boost the visibility of your content in relevant search engine queries. To help you get started, here are important on-page SEO factors to include in your SEO checklist to help better your page content optimization:

1. Title tag

Your title tag is one of the first crucial on-page SEO elements. Make sure to have your target keyword(s) in the title of your page. Generally speaking, the closer the target keyword is to the beginning of the title tag, the more weight it has to search engines.

Also, be mindful of the length of the title. A title length of between 50 to 60 characters is recommended. Anything longer than that and you run the risk of having your title getting truncated in search results.

2. Page URL

The URL of your new page or blog post is another essential on-page SEO element that gets noticed first. When you’re deciding which URL to use, be sure to consider your target keywords. Always include your target keywords in your URL and separate them with hyphens.

It’s also recommended to make your URLs short and concise. Avoid lengthy and vague URLs riddled with numbers. Keep your URLs neat, keyword-focused, and descriptive. It should be able to give users an idea of what your page is all about.

3. Meta descriptions

While meta descriptions do not directly impact rankings, it’s still considered one of the key on-page SEO elements. Writing a clear and compelling meta description that succinctly reflects what your content is about can help improve click-throughs, which then translates to more traffic.

As with your title tag and URL, your meta description should also contain your target keywords. Length is important here as well. While Google can still show longer meta descriptions of up to 320 characters, it’s still best to keep the length within 70 to 160 characters.

4. H1 tags

The H1 tag, or heading 1 tag, is an HTML tag that indicates the primary heading of a page. H1s are a major ranking factor in SEO and are usually the most visually notable content. Your blog article title is usually your H1 tag. What’s important is that it should be able to describe what the content is all about. Keep the length between 20 to 70 characters—more than that, and it will dilute the SEO influence it has.

Be sure to check if there is only one H1 tag per page by looking into your site’s source code. While the presence of more than one H1 tag won’t necessarily confuse search engines, it could still significantly hurt your SEO rankings.

5. Keywords

Keywords have been repeatedly mentioned in this article, and no doubt that it is possibly the most important SEO factor. However, the key to harnessing the power of keywords is being able to use it correctly.

Make sure you use your target keyword in the first paragraph, and throughout the rest of your post—that is, the body, the subheadings, and image captions. Use relevant keywords, or variations of them, as naturally as possible; keyword stuffing could badly hurt your rankings, as well as your reputation.

6. Images

Blog posts with relevant images perform significantly better in search engines than those without. When including images in your content, there are actually quite a few things to consider.

First, it’s important to use your target keyword in the filename of your image, the image title, and the ALT tag. This way, your images are visible in relevant image searches, which could then drive traffic to your website. Second, the file size of your image should be optimized for web viewing; too large a size could hamper your page load speed, which is also a key SEO factor. Additionally, use media queries to ensure that your images are responsive when viewed on mobile devices.

7. Internal and external links

Internal and external links within your content are key parts in an SEO strategy, as they serve as a signal to Google that your website is a good resource for information worthy of citation.

Adding at least two to three internal links into your content not only helps users find other relevant content sources within your website; it also keeps search engine bots on your site longer, which leads to more pages being indexed. Linking to two to three authoritative and reputable sites also helps in boosting trust signals, which is valuable to obtain in SEO.

On-page SEO is but one of the many aspects of search engine optimization. The overall structure of your website—including the design, mobile-friendliness, fonts and images, and more—as well as off-page SEO elements, such as backlinks and social media bookmarking, all come into play as a whole when considering an effective SEO strategy.

If you want to know more about content optimization and SEO, or if you need help with your search engine marketing efforts, just give us a call at 888-420-5115, or send us an email to [email protected]. We also provide updated SEO content optimization tips periodically in our blog, so make sure to stay tuned!

Tags: , , ,

Categorized in: , ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Ilfusion Team

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Ilfusion Team

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Ilfusion Team

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Ilfusion Team

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Ilfusion Team

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Ilfusion Team

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Ilfusion Team

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: Ilfusion Team

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: Ilfusion Team

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: Ilfusion Team

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: Ilfusion Team

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: Ilfusion Team

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more