December 4, 2012 | By:

December Future Features for Social Media

It’s been about one month since our last “Future Features” blog, and so much has changed since then that we’ve decided this topic would make a great monthly edition. We watched some of our last month’s predictions come to fruition, and were so ahead on others that they are holding us in anxious suspension. Either way, we’ll now be providing you a one-stop shop for the top testing social media features you should follow. Without further ado, here’s the latest social scoop:

Facebook Finds:

Facebook is testing two new features for post comments. The first is an added “reply” button on comments. This will help with thread organization and will bring a new level of ease to pages wanting to be more responsive to specific inquiries, complaints, and praises. In addition, we may soon see post comments ordered by engagement ranking rather than by time. This could help social media managers prioritize comment responses. However, it will be interesting to see what criteria will be used to judge levels of engagement. We won’t rely too heavily on these rankings until we’re comfortable with the results.

Twitter Talk:

Twitter is planning to add photo filters that will compete with Instagram. While Instagram seems to have cornered the market in photo publishing and posting, it loses steam in desktop mode. Twitter photo filters will likely be available on the website and phone app, making it much easier for companies to utilize for real time posting through a joint Twitter account.

Instagram:

Instagram profile pages rolled out in early November to an overwhelming response of…”meh.” While visually striking, these profile pages offer little more than a way to like and comment on photos from the website.

Google+:

Google+ is working on turning your smartphone into a remote. That’s right. You can forget about that cumbersome keyboard at your desk, and start thumb-swiping through your photos, circles, hangouts, and updates while you lean back and relax. We’re not completely sure how this will make our social media campaigns better, but it’s definitely cool.

Pinterest Pointers:

Business pages are now available on Pinterest. While the profiles look similar to the familiar personal pages, they will now display a verification badge, similar to the blue check on a celebrity’s Twitter handle. The business page will also allow you to add buttons and widgets to your website. Verifying your Pinterest business page is done through downloading a small file from Pinterest to upload to your website server. Place the file into your home directory, and return to Pinterest to complete your verification. The process is very similar to verification for Google Analytics. Our prediction is that Pinterest is likely adding business pages in order to prepare for stronger e-commerce features, in order to compete against Facebook’s upcoming collections feature, as well as up-and-coming platforms, such as Fancy.

If you need more information about social media marketing, or have questions about recent platform and feature changes, we’ll be happy to set up an appointment to discuss your goals. Give us a call at 888.420.5115.

Tags: , , , , , , , , , , , , , , , ,

Categorized in: , ,

Featured Articles

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more

February 25, 2015 | By: Ilfusion Team

We’re All Ears – The Idea of Social Listening

Being in the midst of football season, everyone has at least one friend that is completely obsessed with all things football. Whether that is his (or her) fantasy team, his (or her) favorite college team or everyone’s stats in general,... view more