August 21, 2012 | By:

Don’t Be a Social Media Desperado

Think about the websites and social pages you visit often. The ones you’ve bookmarked. The ones that are your “go to” for information on a particular topic.

Now, try to remember how you found those resources. Did someone re-tweet an interesting article? Did a friend share a funny photo from their site on Facebook? Did a story about a cause you support catch your eye?

Or did you just happen to see some random post that said, “Please, please please like our Facebook page!” or “OMG – we’re so close to 500 followers on Twitter – please go follow us now so we can celebrate getting 500 completely random, non-targeted people to follow us!” (Hint: If the bios of the majority of your Twitter followers contain the word “webcam”, you do NOT have a quality audience.)

If you have great content, you don’t need to beg. You do need to be smart about your social networking strategy and make sure the right content is going out to the right channels at the right times. But once it’s out there, your content will speak for itself.

On the other hand, if you don’t have good content, or don’t have any content, all the “For the love of all things holy, please come look at us now!” posts in the world won’t get you any traction. You may get a few pity likes, but you certainly won’t get repeat visits. People don’t have time to take in all the GOOD content that is out there. So they’re definitely not going to take the time to watch the tumbleweeds blow across your page just because you asked nicely.

Plus, desperation is never attractive. Don’t go there. You’re better than that.

Take an inventory of your recent social media posts. How many of them share content that is:

Interesting
Informative
Funny
Moving
Relevant or
Timely?

If your posts don’t fit at least one of the above descriptions, you need to revisit your strategy. If you’re having trouble creating quality content for your website or compelling posts for your social media sites, don’t resort to being a social desperado. Give us a call and let us help.

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