Email Newsletter is Not Dead
A common misconception about email marketing campaigns is that it fills up your inbox with useless promotions, sales and gimmicks…and we understand why; we’ve all been subject to those annoying emails. But when done right, email marketing through newsletters is effective for your business.
We believe that eNewsletters are one of the best ways to connect to your customers with current information on a platform that makes sharing, linking, and following, easier than ever. Gone are the days that you had to go door-to-door taping up paper flyers; now you have a variety of ways to reach out and connect to people like never before.
Newsletters are one of the best ways to boost communication and loyalty through the business to their customers. Why? It’s an opt-in audience, and the ability to leverage an engaged audience who has willingly given their information and wants to see your marketing content is a beautiful thing. When there is a promotion or event coming up, send it to your existing fans in advance to make them feel like their loyalty gives them that extra inside knowledge. In other words, make them feel like this message is targeted directly to them.
A major improvement from direct mailing to eNewsletters is tracking. With traditional mail, you’ll never know who opened it, who threw it away, and who forwarded that information to their friends (aka: your potential new customers!). Newsletters can tell you exactly how many people opened the email, who read it, who forwarded it to their friends and who clicked on your links. This lets you know what content is working and what isn’t.
You can put a lot of information in newsletters and not all info has to be in-your-face content. If you include your business social media links, website links, and blog links, the chances that a customer will go to one of those links is high…higher than it would be from a paper source or generic email.
So next time you think to yourself that newsletters are dead, think again. Just like every good online business practice, it’s all about strategy and delivery!
Want to learn more about how newsletters can work for you? Contact us today!Tags: email marketing campaigns, email newsletter, enewsletter