Evolving Into a Global Agency
As a creative agency grows, odds are good that it will acquire non-local clients. These clients may be based in another state or even another country. Their target markets may not be what the agency is used to. The agency’s ability to manage these clients’ accounts may determine its future.
Ilfusion Creative serves several clients across the globe, directing their continued success. Part of our success with these clients stems from our attention to these important details- if your business targets a national or international audience, we urge you to consider these especially! They are also important if the agency you’re considering is located in another part of the country or world from your business.
The first and most obvious problem is that of time zones. Perhaps because it’s so obvious, some people forget to factor it in when communicating with clients! Keeping a smooth flow of information between clients and their agency is vital, and we determine the office hours in which we overlap with clients. Usually the time difference is only an hour (east coast) or two (west coast), but if need be we work early or late to stay in touch with clients.
It’s relatively easy to research the area in which your business is based. A good agency has the skill and drive to learn about your target market, whether it’s in the neighborhood or across the nation. You can give them a head start if you provide any information you already have handy, but you should feel comfortable trusting in their ability to find out what they need to know.
This relates to the above, but it’s not just about the culture of your target markets- it’s also about your corporate culture! Your agency should be willing and able to meet with you in person, ideally at your business but at theirs if needed, so that they know the personality of your business and create materials accordingly. This is a great way to make sure that the agency’s mock-ups truly match your business’ needs, so be sure to ask for it!
As always, we would also like to encourage business owners to be cautious about who they do business with online. There are many fine, reputable agencies who do work at a distance, but there are also companies who will rush out mediocre work in order to maintain as many clients as possible, and of course there are also outright scammers. The best way to “vet” an agency is to talk to past clients, when possible. We help you out by sharing testimonials direct from our awesome clients!Tags: branding agency, business management, design agency, international, internet marketing, marketing agency, marketing plan, sales, social media agency, what is marketing