July 23, 2018 | By:

How to Choose Blog Topics That Boost Conversions

There is no denying that digital marketing is fiercely competitive. In the sea of information constantly available to online audiences, it’s important for businesses who have a blog to have a solid content marketing strategy that provides maximum return of investment and this means providing content with the most impact to audiences and effectively converting leads to sales.

While 81% of marketers agree that content marketing through a business blog is among the most effective solutions for lead generation and conversion, the actual execution can be challenging. In business blogging, the biggest challenge is not writing itself; it’s deciding what to write about that encourages readers to become paying customers.

Here are tips on how to choose blog topics that actually boost conversions:

1. Listen to the interests and needs of your target audience

Everything about your marketing strategy—whether for your blog, social media posts, and whatnot—should revolve around your target audience. Make your blog posts all about their interests, needs, wants, and challenges. Go to where your audience is and listen to them. Forums and sites like Reddit and Quora are great resources to find relevant topics and questions that your target audience is talking about.

Regularly engage with your audience through your social media channels to get some insight on their interests and needs. You can also get into more detail on their challenges and problems by sending out surveys or questionnaires. The important point is to listen to your audiences and timely respond to their needs through your blog posts.

2. Do keyword research

Keyword research can help you find out which keywords and keyword phrases are most relevant to your industry and your business; in turn, this aids you in writing content that’s not only appealing to your customers but also optimized for SEO. Google Adwords Keyword Planner, Wordstream, and Keyword Tool are great tools to use for your keyword research.

You can also use the Autocomplete feature in Google Search. Enter the first few words of your target keyword phrase on the search engine bar and take note of Google’s predictions as you type. You can also get content ideas through Google’s Related Searches feature at the bottom of the search engine results page (SERP).

3. Discover trending topics

Some topics come and go, and as a business, it’s important to be up to date with the latest trends and news in your industry. Discover the most popular topics that are relevant to your business by using tools such as BuzzSumo, EpicBeat, and Feedly. These tools identify the top articles from various sites based on the total number of engagement and shares. You can also filter the dates to see which topics are most popular for the last 24 hours, the past 3 days, the past week, and so forth.

Searching for news relevant to your industry through Google News and BuzzSumo’s Trending Now feature can also help you identify topics to write about for your blog. Forums like Reddit and discussions on Facebook groups are also great places to discover trending topics.

4. Draw inspiration from competitors

Looking at content from other businesses in your field is also a good way to find new blog topics to write about. Always be aware of what your key competitors are saying; after all, they are also trying to reach the same audience as you are.

Make a list of the top five blogs in your industry that you admire, or a list of your closest competitors. Take note of their most recent and most popular articles. Ask yourself how you can repurpose the topics to make it more appealing, engaging, and entertaining. A key thing to remember when drawing inspiration from competitors is to ensure that your take on the topic is fresh and new, and that your content is not a complete rip-off of their article.

5. Write about topics that resonate your brand

Sometimes, searching for topics to write about may not be as far from the source—you can begin by looking at the core of your brand: what you do, what you believe in, what virtues you value, and what makes your brand unique.

Audiences love a brand that they can relate to. Writing about topics that resonate your brand’s personality puts a human touch to your business and thereby forging a bond between you and your audience.

Compelling audiences to take a desired action, such as a purchase or a newsletter signup, relies heavily on how well you create content that is relevant to them. Business blogging is a long-term commitment that, when done properly, can help you reap maximum benefits for your brand, the main one being effectively converting leads to sales.

If you want to know more about content marketing and other digital marketing strategies, Ilfusion has the best resources to help you out. Give us a call at 888-420-5115, or send us an email to creative@ilfusion.com.

Tags: , , , , ,

Categorized in: ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more