Personal vs. Professional Social Media Accounts

Do you have professional social media accounts? It’s a great idea for business owners and other professionals to have work accounts tied to their businesses. However, there are some key things to remember when using your professional accounts versus using your personal account.

1. Professional: Post content related to your field or industry.

Personal: Post content about your life.
When using your professional accounts, it’s a great idea to post articles, funny pictures, or written posts only about your industry or business. Save the family photos, updates about your life, and random funny videos for your personal account. Clients, co-workers, and industry professionals don’t want to see your personal content. Use different profile pictures to quickly differentiate between accounts so you don’t accidentally post the picture of your grandma’s 80th birthday party on your work Facebook.

2. Professional: Stay away from religion and politics.

Personal: Express your views at your own risk.
When writing for your business or industry, it’s a good idea to avoid pegging yourself with one camp or the other. This can either cause people to create a negative image of you and you could lose customers, or it could bring up unwanted debates on your page. Save the religious and political topics for your personal accounts. To make sure you don’t post on the wrong account, use different passwords for your personal and professional accounts.

3. Professional: Keep it strategic.

Personal: No strategy necessary.
Your professional Facebook or Twitter account is a great way to direct traffic back to your company or business. When creating posts for your professional accounts, be sure to always post things that are relevant or current with the happenings of your company. That way, you’re always driving traffic back to you. Your personal account is just for fun, so have fun with it! Save yourself from an account mix-up and use part of your professional title for your name on your work accounts.

Keeping your work social media accounts professional and active is a great way to network and promote your business or industry. The key to maintaining this is a consistent strategy and keeping personal content on your personal accounts.

Categorized in: Articles, Social Media