November 1, 2012 | By:

Pros and Cons of Twitter as a News Source

Earthquakes, fires and sirens!

Dallas/Fort Worth-area residents have experienced all of these in the past couple of weeks. Can the zombie apocalypse be far behind?

Actually, all three events were unrelated. We had some minor rumbles that rattled folks in a traditionally earthquake-free area; high winds caused some tornado sirens to go off in the middle of the night; and Big Tex, the iconic giant who greeted State Fair of Texas visitors, burned down to his boots.

The common theme of all three events? The news broke on Twitter and took off like wildfire. (Sorry about that wording, Big Tex.)

It used to be that we flipped on the TV or radio when something unexplained happened in our neighborhoods, and we found out about celebrity deaths the next day in the newspaper. Social media – particularly Twitter – has changed that.

Twitter is an opportunity to share and receive news more rapidly than ever before. It’s also a great opportunity to spread inaccurate information and hoaxes, which is something you don’t want to be a part of, especially if you’re tweeting from your business account.

Tips for separating the real news from the rumor mill on Twitter:

Consider the source – Just because a user’s profile pic is the CNN logo doesn’t mean it’s really CNN. If the actual Twitter handle beside that photo of Anderson Cooper is @TheCoopz, and the account has 124 followers, you can be sure that you are not looking at tweets from a respected journalist.

Most celebrities and large companies have taken the time to verify themselves with Twitter, and their accounts will have a big blue check mark to the side. If you don’t see one, take a second look.

Check it out – When you see a tweet about the imminent zombie apocalypse, of course you want to hit the retweet button and warn any of your followers who haven’t yet been warned. This is just what the person who started the hoax wants.

When you spread a hoax, you risk hurting your own credibility. When credible sources reveal that Justin Bieber has not, indeed, died for the eighth time this year, you’re going to look pretty foolish.

Before you hit the retweet button, take a minute to do some fact checking. Is the story being reported by major news outlets? Is Justin Bieber currently appearing live on a late-night talk show as you prepare to spread the news of his untimely death?

For all the potential perils, Twitter can be a great way to stay on top of breaking news as it happens. Just take a moment to verify your sources and think before you retweet.

If you’d like some help or guidance with your Twitter strategy, please contact us. We’re on top of all of the legitimate news and trends, and we’ll be happy to help!

Tags: , , , ,

Categorized in: ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more