Relationships in Business: Quality Vs. Quantity

While businesses tend to want as many clients as they can get, what good would getting the client be without the ability to retain them? If a business is busy taking on too many projects to produce quality products and services for their client, it’s likely that they will lose them. On the other hand, if a business paces itself and spends quality time making new connections and building relationships, they are more likely to retain the relationships and be able to move forward with the next ones.

Even though large quantities can appear as an alluring and successful sign of business, it’s easy to imagine how many clients of a quantity-focused company are not satisfied with the product or service and will not return to or stay with the company. Taking the time to build rapport with clients will increase your company’s substantial business, in turn building your company’s brand and clients’ trust. In a competitive business world, quality leads to quantity.