October 23, 2012 | By:

Shout it From the Rooftops: Promoted Content

If you’ve spent any amount of time on social media, you’ve probably noticed the word “Promoted” underneath tweets, “Sponsored” on Facebook posts, or the featured video section on YouTube. Businesses pay money to put their important content in front of more people in a shorter amount of time. Sounds like something for just the big-shot companies, right? Well, it isn’t as out of reach as you may think.

Using promoted tweets or posts could be incredibly beneficial to your business. You will reach more people in a shorter amount of time and potentially gain more fans. You do have to pay for this, but can you really put a price on getting your information out there to the right people? Here’s a break-down of what you can expect from promoted content on each platform:

Twitter: Promoted Tweets

How it Works: Promoted tweets are regular tweets that you can pay a fee to have them placed in front of a larger audience beyond your followers.

Who Sees It: People who search for related content, home timelines, enhanced profile pages, official Twitter clients (i.e. TweetDeck), and third-party Twitter clients

Benefits: This could have a huge impact on your campaign. When you purchase a promoted tweet, Twitter not only puts it in front of people who have no connection to your brand, but also in front of people who has indicated that they are interested in similar content. This way, they are more likely to interact with the tweet and your page because it is already something they are interested in.

When to Use: When promoting contests, new products or offerings, important company news

Facebook: Promoted Posts

How it Works: When you write a status, you have the option to “promote” the post for different budget amounts, depending on who and how many people you want to reach.

Who Sees It: Your post can be seen by your choice of audience, just people who like your page, or your fans and their friends. You can even promote your post to a specific demographic.

Benefits: By using a promoted post, you will reach more of your audience. The post will appear in more newsfeeds and at a higher position so more people are likely to notice it. This keeps your post from getting lost in your fans’ newsfeeds.

When to Use: When promoting contests, new products or offerings, important company news

YouTube: Featured Videos/Partner Promotion

How it Works: Once you have become a YouTube Partner (which is free to sign-up for), YouTube will provide promotional tools, including the featured video that will appear on the YouTube homepage.

Who Sees It: Anyone who comes to the homepage or visits the featured video page

Benefits: Becoming a partner of YouTube has proved to be a great way for businesses to promote and build their brand. With a platform like YouTube that has billions of users, the possibilities are endless.

When to Use: To promote contests, commercials, promotional videos or corporate videos
Spending a little extra money can go a long way in getting your content to the right people. If no one sees your post, how will they know?

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