Social Media, Websites and Idioms, Oh My!
Social Media: Word is you’re nothing without it… “Hurry and jump on the social media bandwagon before you get left behind!” Well hold your horses. While it’s true that social media is a great place to focus your marketing efforts (being that it’s where everyone seems to be spending all of their time and money these days), you needn’t put all your eggs in one basket. What we mean is simply that you can tweet, post, share and update until the cows come home, but no matter how active you are on social networks, your website is something you can’t afford to neglect. After all, stop and think what we use social media for… to bring traffic back to our websites.
In addition to social media, you should also be using SEM (Search Engine Marketing) to drive traffic to your site. By creating various PPC (Pay Per Click) campaigns with Google Adwords, this should be a piece of cake. But what good will it do you when consumers click on your ad, get to your site and the design and content are outdated? You might as well watch your business go down the drain in less than a New York minute.
So let’s not put the cart before the horse. The point is, while it’s undeniably beneficial to put a great amount of focus on social media as well as SEM campaigns, the ROI can be detrimental if your website is not up to par. Your site is your base, the place people go to after clicking on your Google ad campaign, liking your Facebook fanpage, following you on Twitter, connecting with you on LinkedIn and watching your videos on YouTube. So to hit the nail on the head, make sure not to forget about the quality of your website while you’re investing in social media and SEM.Tags: advertising campaigns, facebook fanpage, google adwords, linkedin, marketing efforts, pay per click, PPC, search engine marketing, SEM, social media, twitter