Speak Softly and Carry a Big SEO Plan

As some of you may know but many of you may not, Bing and Google have now begun including Twitter tweets and Facebook posts, as well as other social media activity, in their search results. In this knowledge, we have power. Using SEO (Search Engine Optimization) harnesses this power and literally puts it at your fingertips. By using those fingertips to type keywords into your tweets, posts and even profiles, you are giving yourself and your company the best chance at omnipresence on the web.

Now the question you might be asking yourself is which keywords are key? One way to utilize the best keywords available is by creating a list of specialties or services. In addition, listing your interests in your bio as well as your specialties/credentials will help your profile/company to appear in search results that weren’t specifically for you or your company’s category. Another good way to utilize SEO in Social Media is to make Twitter hashtags contain keywords. This proves most useful if there are no relevant keywords in the content you are sharing. Remember to keep in mind, the broader the hashtags, the more results they will show up in.

Now that you know how to harness the power of keywords in social media, it’s time to get out there and open up a can of SMO (Social Media Optimization) awesomeness!