war doctor
March 18, 2015 | By:

The War Doctor

“What we have here is a failure to communicate”…is typically the root problem that clients come to us with when they are needing to see positive change in their sales/revenue/foot traffic/public relations, etc. As we see it at Ilfusion, marketing and advertising or communicating a message is really like going to war. We are eager to partner with people and turn the tide of the war in favor of our clients. Not only is communication failure a real detriment but a disjointed and inconsistent approach is equally devastating to our client’s ranks. “we would like you to do our website, and have agency x to do our print, and agency z to control social media, and agency m to make a cool video.” Inevitably there will be a failure to communicate and battles will be lost.

We see a lot of people walk through our doors needing a website, or a brochure, or a tv commercial. But all of this equates to trying to radio central command for one more horse or an extra handful of bullets. What is truly needed is a coherent, cohesive, fully-fleshed out battle plan (with armies, tanks, air support, submarines, and at least one badass guy playing the snare drum in fog of war). The client’s goals dictate the construct of their full campaign. It rarely serves anyone well to hit the enemy on one front riding a flashy new horse. Websites are fine but a website informed by a robust print campaign, that follows the lifespan of a comprehensive social/digital campaign, built on the back of a solid brand architecture are the true ways to gain crucial ground in the marketspace. On the battlefield is the last place where you ask “what’s the least I can do?”.

Doing Battle

Ilfusion holds the opinion that people must be approached in at least 7 different ways; or attacked on 7 different sides to win a battle. Consider a new website as one theatre of war. Now we have 6 more fronts that need to be attended to if we are actually wanting to be victorious together. Video is effective. There is your second front. Now what about 3-7? Radio, print, outdoor, social media, and interactive experience are some of the more popular tactics. All of which Ilfusion can execute on with satisfying results. This is where creativity can be your own personal atomic bomb. Entire companies have come back from the brink of surrender with a brilliant idea seeded into a multitude of attack fronts.

It’s important to assess the issues and how your marketing dollars need to be allocated accordingly. This is monumentally critical. There must be a meeting of the generals to have a long conversation and a collaborative discussion with your agency. In the war room, all contributing partners should be looking at an entire marketing budget not just the budget allotted for one front of the war (website). This is important because when the left hand doesn’t know what the right hand is doing the goal is divided and inevitably conquered. Ilfusion acts as the battle worn, grizzly, scar-faced general standing resolute in front of an American flag the size of Delaware. It’s time to crush the invading forces.

To win the war. To gain that healthier numbers in your ledger, your message and plan for attack must be thought out and cohesive. The plan must be aesthetically accurate and executing on the same message. Trying to do something big? Then you need to figure out how to perform on 7 different fronts if you want to see real satisfying results on your efforts. You’re sending a lot of dollars out there you need a savvy partner to mitigate a lot of them being lost before victory is won.

Tags: , , , , , , ,

Categorized in: , ,

Featured Articles

How To Start an SEO Campaign in 6 Steps
February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

5 signs you need to hire a marketing agency
September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

Key Advantages of Video Marketing for Your Growing Business
September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

5 things you need to know image optimization for seo
September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

Tips on How to Choose the Best Keywords for Your Website
August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

Top 3 Search Ranking Factors You Should Know About
July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

The Importance of Social Media in SEO
June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

5 ways to dominate google search results
April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

above the fold
July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

welcome to the future
May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

want a ballpark
April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

social media happenings
March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

big picture
March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more