February 27, 2018 | By:

Top 3 Web Design Tips to Increase Sales Conversion Rates

With today’s digital revolution, virtually everything can be done through the Internet—from finding information about anything, to connecting with friends, and even to buying and paying for the things you need. The Internet has enabled all kinds of businesses the power to reach billions of potential customers and the opportunity to offer their products and services through websites, coupled with various digital marketing strategies.

What many business owners fail to realize, though, is that merely owning a website isn’t enough. With tight competition on the Internet, businesses need to take extra steps to make their website stand out from the rest—and it all starts with a carefully planned out web design.

Here are some key areas in your web design that can be improved to help you boost your sales and conversion rates:

1. Place important information where people expect to find them

Your website should be able to provide, at most times, what your visitors both potential and existing are looking for at first glance.

Important information about your business, such as your contact details, should be placed in a very conspicuous area of your website, where users expect to find them, particularly on the right-hand corner of the header. Additionally, it’s also a good idea to reinforce the information by placing your contact information at the footer, accompanied by an online map to your physical store’s location. The navigation menu, call-to-action buttons, and forms should also be strategically placed in a conspicuous area, such as just below the header and the center of the website.

Your UX should be like the superb service you find typical in a fine dining restaurant: everything should be laid out in a silver platter. Internet users want everything fast and easy, so always make it a point to strategically place all important information where your visitors assume to find them.

2. Emphasize the call-to-action button(s)

Call-to-action (CTA) buttons are essential in optimizing your conversion rates. No matter how well-informed your visitors are, they still need a little prodding to lead them to where you want them to go. Every page of your website should have a CTA. Whether it’s to take them to your products and services page, contact page, or a sign-up form, what’s important is that your CTA aligns well with your strategy goals.

For your CTA button to be effective, it should be designed so that it’s prominent and clearly clickable. Use contrasting background-to-text color so that it’s hard to miss. Although there’s no perfect CTA color, the key here is that the button color helps it to pop out from the rest of the website color palette. It also a good idea to have some white space surrounding your CTA button to further emphasize it.

Additionally, your CTA should be paired with a bold and punchy headline, as well as a clear and on-point button text. Studies show that more than 90% of site visitors who read the headline also read the CTA button text. Sans Serif texts are preferred in making website copy stand out, especially headlines. Bold and large fonts are also making a comeback recently, so don’t be afraid to experiment and see what fonts work best for you.

3. Keep it simple and easy to navigate

In previous years, it was the norm to bombard websites with as much information as you can cram it with, in the hopes of feeding your visitors all the things they need to know. In modern times, however, web design is leaning towards a minimalistic approach: keeping the design neat and clean, while keeping information succinct and direct.

One of the key attributes of a well-designed website that successfully converts is keeping it simple and uncluttered. At first glance, a clean website conveys professionalism and credibility, which is essential in establishing trust and branding. Keeping your web design simple also aligns with ease of usability and great user experience. Your website should be easy to navigate so that visitors can immediately find the information they are looking for.

Use visual hierarchy when positioning design elements on your website. Put the most important elements where users expect to find them, and don’t be afraid to use lots of white space. If possible, keep motion effects and other flashy design elements at a minimum. Aside from being distracting, too many design elements could, heaven forbid, make your website load slower.

Effective web design is an art that takes a lot of careful planning. The design of your website should not only have the aesthetics in mind; it should also consider your business goals and the end results of what you want to achieve from your website.

If you want to know more about how your web design can be improved to effectively drive sales, or if you’re interested in working with Ilfusion for your web design needs, give us a call at 888-420-5115, or send us an email at creative@ilfusion.com.

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