Top 5 Best Practices for Facebook

Ilfusion’s Top 5 Best Practices for Facebook

It’s no secret that Facebook is the most popular social media platform. It’s no wonder! Facebook allows people to connect with new friends and reconnect with old friends. People can follow their favorite brands, musicians, and artists. Companies have a free way of promoting their products and services. However, those who don’t know what they’re doing abuse the system…which leads to unfollows and a bad name.

Here are five tips to remember when using Facebook as an online marketing tool to ensure success:

1. Be Strategic

Like every successful business plan, organization is key. Think about your audience, what kind of content they’re interested in reading, what times and days they’re getting on Facebook, etc. When writing the content, researching articles and scheduling posts, keep these factors in mind: some posts need to be purely entertaining, some need to link directly back to the website, some need to be informative with outside sources and all need to have some sort of engagement.

2. Build Relationships & Communities

The difference between a business Facebook page and a business website is that you have the opportunity to directly reach your audience and LISTEN to what they have to say. Communicate with them and make them feel like they’re the business’ best friend.

3. Engage & Interact

Like we mentioned before, this is your chance to listen to your audience. Ask questions, comment on posts, look at their photos. Not only will it encourage relationships, but it will increase the number of people who see the company name and page.

4. Contests

Everyone loves winning a prize. Encourage your fans to post photos, write stories or answer questions by offering an incentive. It can be as small as a feature spot on the Facebook page or as large as a $400 shopping spree!

5. Add Personality

If a fan wanted to read something static, they could go to the website. This is the company’s chance to prove they have a personality behind that logo! Keep in mind the 80/20 rule: 80% of your social media practices should be interacting, engaging and providing entertaining content for the followers. 20% is promotion of the company.

If you’re not sure where to start, www.facebook.com/ILFUSION.CREATIVE is a good place.

Categorized in: Articles, Marketing, Social Media