July 5, 2012 | By:

Top 5 Best Practices for Pinterest

Ilfusion’s Top 5 Best Practices for Pinterest

“I saw this great thing on Pinterest…” “Isn’t that funny? I found it on Pinterest!”

You can’t go far these days without hearing people talking about the new social media platform called Pinterest. This online bulletin board is used for a plethora of things from wedding planning to vacation destinations to books to read…if you have an interest in something, you can create a pin board for it. Companies are beginning to catch on to this trend and using it to promote the business. Here are some best practices for using Pinterest for your business.

1. Integrate Everything

When you create pin boards, be sure you link everything to everything. Have a pin for your Twitter, Blog, Facebook and Website. Also, a no-brainer should be that if you have products, pin those too! Be sure you display what you have to offer. Pinterest is all about visual marketing. If they don’t see it, they won’t know about it, and if they don’t know about it, they can’t share it.

2. It’s Not All About You

While it is YOUR page, in order to be successful, you have to participate. Re-pin pins from your followers and add them to your boards. Create boards for things that pertain to your industry. For example: If you are in the flower industry, have a board for care and upkeep of flowers or boards that focus on one color of flower. If your boards only show
“you,” your number of followers will stay low.

3. Don’t Get Too “Pin-Happy”

We all have those friends that spend hours on Pinterest, pinning away their lives. As a business, however, this would not be a good practice. Choose quality over quantity; only pin things that are relevant and interesting to your audience. Just because there’s a series of 10 roll-on-the-floor-hilarious cat pictures, we wouldn’t recommend you re-pinning all of them for your accounting firm’s Pinterest page.

4. Give Credit Where Credit is Due

It is easy on Pinterest to blindly pin something and have no clue where it originally came from. Be sure to give credit to the creator if you can find out who it was. A simple way to do this is to just use the @ symbol with their name. You can also just copy and paste the website URL in the caption. Be sure to pin the content from the original site if possible. While this is not required, as a business, it is definitely recommended that you give credit to ensure there are no copyright issues. Also, it will make the creator happy and you could gain a new client.

5. Interact

Pinterest is a community. The goal is to share what you like with others and to see what their interests are. Comment on a pin a follower posted; give your input. “Like” pins too; everyone likes to be liked. You can create conversations with your followers that help them to better understand your brand and feel more connected. The more they know about your brand, the more likely they are to become and continue being customers.

Another plus about Pinterest: it’s fun! Don’t make it a chore. Think of it as a way to express your brand’s ideas and interests in a whole new way and experience the same from your audience. So, get to pinning!

Tags: , , , , ,

Categorized in: , ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Ilfusion Team

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Ilfusion Team

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Ilfusion Team

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Ilfusion Team

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Ilfusion Team

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Ilfusion Team

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Ilfusion Team

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: Ilfusion Team

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: Ilfusion Team

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: Ilfusion Team

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: Ilfusion Team

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: Ilfusion Team

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more