June 14, 2019 | By:

Top 5 Facebook Marketing Features to Use This 2019

One of the many reasons why Facebook remains an indispensable tool for marketers is that it constantly adapts and responds to the needs of its users. This year, Facebook has introduced a number of new and updated features that are especially designed for business pages.

With the myriad of business marketing tools available on Facebook, it may be hard to utilize each and every one of them for your business page. To help you narrow down your focus, here are the top five Facebook marketing features you should look into this 2019:

 

1. Facebook Stories Ads

Ephemeral content has been exploding in popularity in recent years, and platforms like Facebook and Instagram are taking cues from SnapChat by introducing Stories. In a nutshell, Facebook Stories allow users to share photos and videos for 24 hours—after which, you can choose to keep your Stories in your Archive or highlight them on your profile.

For marketers, Facebook Stories present a new way for brands to communicate and engage authentically with their audiences. What’s more is that Facebook has also added a Facebook Stories Ads feature that allows you to add music, link a web page, create polls, add fun stickers and filters, and even launch interactive augmented reality (AR) ads right from Stories.

To get started with Facebook Stories Ads, view their comprehensive guide here.

2. Messenger 4

The age of dark social has come—consumers are accessing website referrals through more private platforms, such as emails and private chats, making it more difficult for marketers to track and gauge. However, Facebook is adapting to this new trend in ways that do not hamper a marketer’s reach to their audiences. With Facebook’s revamped Messenger 4 app, both users and marketers can enjoy the organized new look for a more comprehensive experience.

Two new tabs are added in addition to the classic Chats tab: the People tab, where you can find active friends, and the Discover tab, where you can connect and discover relevant business pages. For marketers, getting your Messenger bot to the Discover tab is a new and innovative way to reach your audience. All you need to do is submit your bot to Facebook.

Here’s a comprehensive guide on how to submit your Messenger bot to Facebook and how to boost visibility on the Discover tab.

3. Facebook Marketplace

Facebook has also integrated eCommerce capabilities to its platform by introducing Facebook Marketplace. This is especially useful for local and startup businesses to gain more traction within their area.

What’s more is that listing your products on Facebook Marketplace is free. All you need to do is add photos of your product, specify the price and your location, and add a compelling product description. Customer inquiries are also organized within the messaging section of Marketplace, where product updates, such as change in pricing or if a product has already been sold, are also pushed directly to the inbox of customers.

To get started with Facebook Marketplace, view their comprehensive guide here.

4. Facebook Watch

Videos are increasingly becoming the most popular form of marketing content, and Facebook is putting videos front and center to its platform by introducing Facebook Watch. Reminiscent of YouTube and Netflix, Facebook Watch allows users and marketers to upload live or pre-recorded videos where other users can discover video content all in one place. For marketers, this creates an opportunity for you to create a series of video episodes to promote your business, and prompt users to subscribe to your channel.

Facebook Watch also has a Watch Party feature that provides Facebook Groups a new way to watch videos together and interact with one another. Facebook is also working on bringing Watch Parties to Facebook business pages as well. To start a Watch Party from your business page, see Facebook’s guide here.

5. Video Creation Kit

For businesses on a budget, investing in video equipment can be quite challenging, and more so if you do not have the professional skills to create excellent videos. Facebook, however, has made it easier for marketers to create marketing videos with its Video Creation Kit.

The Video Creation Kit allows you to turn your existing photos into mobile-optimized video ads ranging from 6 to 15 seconds in length. All you need to do is choose at least 2 photos and a video template. There are several templates currently available, including promoting a product, driving product discovery, showcasing product benefits, and spotlighting an image.

To start creating a video ad using a template, view Facebook’s guide here.

Need help with your social media marketing?

Marketing on Facebook has never been this easy, thanks to all the business features the platform has to offer. However, social media marketing can still be overwhelming for startup businesses.

If you need help with graphic design and video production, or with any of your social media marketing needs, send us a message creative@ilfusion.com or give us a call 888-420-5115.

Tags: , , , ,

Categorized in:

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more