hurricane sandy
December 6, 2012 | By:

Twitter and Sandy

Before, during and after Hurricane Sandy made its way up the east coast, Twitter served as a valuable resource for emergency and relief workers alike. For example, organizations such as the Red Cross used Twitter as an outlet to share where relief stations would be situated throughout the city. The City of New York used Twitter to alert citizens as to where there were city buses running limited routes in the days after the storm. However, Twitter has been a double-edged sword when it comes to information being shared in the aftermath of the disaster. While many organizations used the service to transmit vital information to those who needed it most, some individuals used Twitter to broadcast fake information related to the storm and the damage that had resulted from it. Below are two examples of misinformation making its way across the Twitter sphere in the aftermath of the storm.

Fake Storm Photos

In the days both during Hurricane Sandy and after Hurricane Sandy, Twitter exploded with so called “photos” of the storm making its way to land. From the Statue of Liberty down the coast to the Tomb of the Unknown Soldier, so called hurricane photos were popping up all over the place. While many photos were soon debunked as fakes, the ideas that the photos themselves created are of concern. The picture circulating of a massive wave crashing over the Statue of Liberty, later exposed to be a still shot from the movie “The Day After Tomorrow,” brought about fear to some because of the size of the storm that the photo made out Hurricane Sandy to be. While many have dismissed these images as internet hoaxes that are always present when some sort of natural disaster takes place, the perceived fear these images created among some individuals in the heart of the storm had the potential to cause a greater outbreak of fear than had already been achieved via the crisis.

Fake Reports on Sandy’s Wrath

While the tweeting of fake photographs can cause a variety of issues during a disaster, the tweeting of fake information during a crisis can take on a life of its own. Such is the example of a man who sent tweets to his 6,500 followers such as “BREAKING: Con Edison has begun shutting down all power in Manhattan,” and “BREAKING: Governor Cuomo is trapped in Manhattan. Has been taken to a secure shelter.” These tweets were retweeted 500 times with no telling the reach of whom they reached. These messages were conflicting with storm reports coming in from reputable resources, bringing about confusion for those using Twitter as their primary source of information. This rouge user was later identified and faced consequences for his actions, however the damage of his misinformation had the potential to possibly cause dire confusion in a state of emergency.

While Twitter most often serves as a sounding board for millions of individuals around the word, it also has become a source of information when other forms of communication are not available. This new purpose Twitter has assumed means users must be extremely mindful in the information they produce during a time of disaster, as the service can now be considered a primary outlet for information during a time of crisis.

Tags: , , , , , , , ,

Categorized in: ,

Featured Articles

How To Start an SEO Campaign in 6 Steps
February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

5 signs you need to hire a marketing agency
September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

Key Advantages of Video Marketing for Your Growing Business
September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

5 things you need to know image optimization for seo
September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

Tips on How to Choose the Best Keywords for Your Website
August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

Top 3 Search Ranking Factors You Should Know About
July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

The Importance of Social Media in SEO
June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

5 ways to dominate google search results
April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

above the fold
July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

welcome to the future
May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

want a ballpark
April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

social media happenings
March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

big picture
March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more