What’s New: Google AdSense Updates for More Personalized and Modern Display Ads

Google recently announced that they are introducing new updates to some of their AdSense features as part of their continuing efforts to modernize their advertising products.

In a nutshell, Google is pushing for smarter and more personalized ad sizing, placement, and formatting, powered by their new machine learning technology. The updates will ultimately bring better controls, reporting, and transparency for AdSense to help brands gauge their advertising efforts more efficiently.

For those who aren’t familiar, Google AdSense is a program that delivers Google display ads to individuals’ websites (for example, your company’s blog) and then monetizes them based on the number of ad impressions. Google Ads, on the other hand, is a separate program by Google that allows you to create display ads that appear on relevant Google search results and partner sites.

What to Expect from the 2019 Google AdSense Update

1. Responsive ad sizes

Google is making it easier for brands to create and manage ads. All new ad units will be responsive by default, meaning that ad sizes will automatically adjust to different screen sizes, whether these are viewed on mobile or desktop.

2. Richer ad formats

To further improve user experience, Google will be phasing out text-only and display-only ad units to pave the way for richer ad formats. If your account has had these types of ad units, they will now be renamed to “display ads” and be automatically updated to serve all ad types.

In line with this update, Google is also removing the creation of text ad styles for “text and display” ad units. New ad units will have Google-optimized text ad styling henceforth. For more customization options, you can use native ads such as in-article ads or in-feed ads

3. Removal of “if no ads available” option

Google will also be now removing their “if no ads available” option to counter the occurrence of malicious ads and to improve the quality and safety of their ad network. If no ads are available, your ad units will be defaulted to showing a blank space or collapsing the ad space altogether.

4. Removal of synchronous code option

Ad codes in AdSense are fully asynchronous by default for better web latency and user experience. However, Google is pushing towards improving user experience even further by disabling the synchronous code option. Should you need to generate a synchronous ad code for your ad units because you’re using Google Ad Manager, you can follow the steps here.

5. Disabling placement-targeted ads

This year, advertisers will no longer be able to buy placement-targeted ads and thereby can no longer add custom channels when you create an ad unit. Custom channels will now be solely available for reporting for now.

For more updates about Google AdSense, you can check out their official blog here.

Need help with your SEO?

Navigating Google AdSense and SEO as a whole can be quite taxing for startup businesses. The good news is that Ilfusion can lend you a hand. We offer affordable yet high-quality SEO and digital marketing services, tailored-fit to your brand’s unique needs.

If you want more information, or for Ilfusion to help you with your SEO efforts, give us a call at 888-420-5115 or send us an email to [email protected].

Categorized in: Marketing, SEO, Web