November 24, 2010 | By:

Why Britney’s Website is Doing Better Than Yours

Britney is your typical high school cheerleading captain. She loves her boyfriend, who is the captain of the football team, and she loves hanging out with her friends. Britney has created a simple website for her cheerleading squad which provides information, game schedules, and most importantly, helps with fundraising. There is one thing about Britney’s website that sets it apart from yours: Britney gets over 8,000 hits a month on her site and you don’t.

How is a high school cheerleader able to drive more traffic to her site than a typical small business? What secret is she using? She must be cheating! Right? Britney is not cheating, but she now sees the value of using social media to drive traffic to her site. Not only this, but Britney knows she can target people through social media who might be interested in her site. Britney is involved in ALL of the most popular social media sites and puts them to work for her.

Even though she is only in high school, Britney uses LinkedIn to her advantage. She knows that many professionals use LinkedIn to connect with other professionals and she makes good use of this. Britney’s dad is a doctor and he has over 250 connections on LinkedIn. Britney started a LinkedIn group for her cheerleading squad and started targeting her dad’s connections for fundraising donations. She has received many donations for her team from her father’s connections, and she doesn’t stop there. She uses LinkedIn to drive not only her dad’s connections, but anyone else she has connected with back to her site. Britney has even created her own personal LinkedIn account and has hooked her Twitter account up to it for constant updates.

Britney focuses her attention on Twitter as well. While she may see Twitter as a way to keep up with her cheerleading buddies, using it for her fundraising has inadvertently brought awareness to a much larger audience. She likes Twitter because it’s easy to use between classes and it takes little to no work. Britney has quickly amassed a huge network of connections with whom she can not only communicate, but also grab donations without even trying! A quick search on Twitter got her connected to many local businesses, and now they are following her, getting her “message”, and actually making donations. This not only drives more traffic to her site, but also more money to her squad. Seeing the interest building up, Britney had a classmate help her customize her Twitter account with information about her site and squad, and has changed the color scheme to reflect her team colors. Being a high school student, she’s ALWAYS using it and being an unlikely businessperson, it’s actually getting her donations!

The social media site that Britney uses the most is Facebook. Facebook is the largest and most complete of all social media sites. With millions of users on the site every day, Britney knows that this is her best bet for getting people to find out about her cause, plus- all her friends are there- duh! Britney does have a personal account on Facebook, and she posts all the time. If her squad goes to another school for a game, she will post about it. She also created a “like” page for her squad. She only puts squad-related news on her “like” page and keeps the personal details out of it. This allows all the attention to be devoted to the squad and the website. With her “like” page, Britney and the cheerleaders have a forum that allows them to all share information and keep people interested in their site and their squad. Britney and her friends also had a contest to see who could get the most of their friends to go and “like” the team page. It was a good challenge for them and they also got over 1000 likes out of it! Facebook is the most up to date and relevant of all social media outlets mainly because Facebook adds new features all the time. One of the latest of these new features is Facebook “Places” which the cheerleaders have fully embraced. They all make it a point to “check-in” at their squad’s fundraiser events and their team’s games. This not only keeps relevant information on their Facebook page, but also makes it easier for others to find the location of their events. Facebook locations can be seen by anyone using Facebook, so it gives them a larger audience.

Many businesses don’t see the value in keeping up with social media. They don’t see how taking the time to create new accounts and groups is relevant and beneficial to them. Britney and her fellow cheerleaders may not know either but they are reaping the rewards! That is why they not only have more traffic to their site but also see more and more funds racking up for their organization. Those who have a business and don’t see the value in investing some time into social media shouldn’t be surprised when a little cheerleading squad is passing them up.

Tags: , , , ,

Categorized in: ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more