Why Marketing is NOT Sales
As a marketing company, we sometimes get potential customers who ask us how their sales numbers will go up after working with us and then get confused because they wonder why we aren’t going out there to find them new customers.
There is a huge misconception that marketing and sales are the same thing when in fact, they are two separate business concepts. Though sales and marketing work together very well, the skill sets, people, and jobs are completely different.
The biggest difference is the actual job performance. In marketing, it’s our job to make the overall company more appealing to their target audience. We create the logos, design graphics, shoot and film projects, and strategize what our customers can do to reach their audience. We make the company more functional so the sales team can do their job.
In sales, it’s their job to go out there and present what we create. They are the ones directly interfacing with their audience and building relationships on behalf of the company. In sales, they are actively seeking new customers at trade shows, networking events, and cold calls; they find the customers or bring the customers to the business.
All in all, marketing is the act of really making that company more appealing to do business with so the sales team can effectively take that directly to the target audience. Sales shouldn’t be outsourced; they need to be on staff of the business. Marketing, however, does need to be outsourced because it is more complex with very specific people with very specific skill sets.Tags: customers, in-house marketing, marketing, marketing company, outsource, sales, sales team