Working Up a Sweat with Social Media

July 29, 2014 | By Ilfusion Team

Social media accounts and abandoned workout machines may have more in common than you think! Imagine this: you’ve just created your newest social media account. “This is great.” you think to yourself, “I can’t wait to use this every day! Everyone is going to notice our company after awhile and I will feel great!” You use it religiously the first week or so, but then a conference call gets in the way. “Oh well, what is one skip?” Slowly your posts become less and less frequent, with the guilt of not posting being shrugged off with a busy day at work or more pressing social matters. Many people fall into this social media trap every day, knowing that they should be posting. This is why they got the account in the first place. However, conveniently something comes up and they just can’t post that day or the next day, and eventually you haven’t posted so much as an infographic or GIF in months.

Sound familiar to the last piece of workout equipment you just bought? Your treadmill, for example: it’s the most recent model, and it looked so great on the showroom floor of Academy (or, admittedly, on that late-night infomercial). You buy it because you are convinced it is going to be so great for you, and you use it avidly in the first few weeks. Slowly you use it less and less as life gets in the way, and eventually you stop all together; yet the machine remains as a cruel reminder behind your La-Z-Boy.

The steps of your social media accounts and abandoned workout tools experience:

The Purchase

Everyone else has one, a social media account or treadmill, and they can’t stop raving about how fantastic it is and how it has changed their life for the better. After weeks of back and forth debate, you finally convince yourself that it is ultimately an investment in you, and that it would ridiculous not to get one. The day comes, you create your handle name, and instantly you see what all the hype is about. So many people to follow and tweet at, how will you have time for anything else?

The First, Innocent Skips

Your page (or treadmill user data) is blowing up! Your daily usage is paying off with several likes and retweets a day, new follow requests, and ultimately social affirmation in your decision. Your page posts become a regimented part of your daily schedule. One day, however, you forget to post because you were in and out of meetings all day and you just didn’t have the time. No big deal, you’ll post double tomorrow. When your new client asks you to lunch two days later, you forget to post again, and again the next day, because you have that all-day HR seminar.

Complete Abandonment

As the days turn into weeks, you realize your treadmill has become a dusty sculpture in your living room, artfully displaying your recent dry cleaning pickups. With social media, your account becomes an outdated collection of your thoughts on the industry reports from last Spring and Kim Kardashian’s 70 day marriage. Everyday you make unavoidable eye contact with the bookmark on your browser, but quickly click to see what your email has to offer. You feel guilty, but what can you do? You’ve overloaded your work schedule with other appointments and have lots of conferences coming up!

That is where Ilfusion comes in. We will maintain all of your social media accounts with expertise and precision in order to get you the most likes, reposts, etc. as possible. All of the anxiety that comes with the need to post but not having the time will melt away, leaving you with more time to attend to your other work demands. So, simply pass along your social media account/treadmill to us, and we’ll make sure it gets all the TLC it needs. For more information please visit our website.