World Series of Marketing- Traditional vs. Online
Traditional marketing has had its fair share of runs for many seasons, but perhaps it’s past its prime, in danger of being taken out of the game or even close to retirement. Online marketing however, has the necessary skills that today’s marketers need to play hardball. For example, online marketing gives companies an opportunity to excel at relationship marketing.
Over the past several years, marketing has evolved into more than just a dominant focus on sales transactions; it has become more concerned with customer retention and satisfaction. In case any of this is “straight outta left field” for you, let’s define relationship marketing. Relationship marketing recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. It seems as though integrating direct response campaigns emerged as the prevalent way to start relationships with customers…and what better, more convenient way to get direct response than online?
Tools such as email, websites and social media platforms open more collaborative and transparent communication channels, giving companies a better chance at reaching their audience, while at the same time giving consumers more accessibility. When your audience has more information available to them, it’s easier for them to relate to what you’re trying to convey to them, as opposed to trying to relate with a billboard or direct mail piece as traditional marketing would impose.
So while traditional marketing may have hit it out of the ballpark on a number of occasions, it’s now more likely to strike out, while online marketing is getting grand slams left and right. This World Series has become no contest!Tags: billboard, direct mail, online marketing, relationship marketing, social media platforms, traditional marketing