November 9, 2011 | By:

Ye Olde Quicke Fixe: Why it Doesn’t Work With Your Waistline Or Your Marketing

Ye Olde Quicke Fixe: Why it Doesn’t Work With Your Waistline Or Your Marketing

The holidays and their requisite meals of mass destruction are looming on the horizon… and advertisers know it. If you’re like me, you’re already sick of weight loss ads and their promises of instant results. They know Americans have been trying to lose weight since the 1880’s and have been making money off of dieters for just as long by offering a quick and easy “solution.” Some marketers work the same way, promising instant impressions, click-throughs, and sales, sales, sales! But like weight loss, your best bet isn’t the quick fix: it’s planning for the long term.

The key, as with weight loss, is developing a plan- one that you can live with for the long-haul. If you have a detailed plan to keep your content consistently engaging, you’ll build an audience over time. If you don’t, your efforts will likely die out before they can really take effect. A solid strategy also ensures that everyone knows who needs to be doing what and when, and that all of your efforts are on-message.

Another similarity to marketing and weight loss is the importance of taking stock and changing the plan when needed. When you lose weight you hit those infamous “plateaus” where progress seems to stall, and the same can happen to your marketing efforts if you don’t take the time to take stock of the audience you have, the audience you want, and how effective your strategy is for getting (and keeping) them.

To sum that all up in a single quip: “Don’t listen to ‘snake oil’ quick-fix hype; stick to a steady marketing diet and you’ll get real results you can count on.”

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