April 17, 2018 | By:

4 Effective Ways to Use Video Marketing for Your Small Business

Many of the most experienced content marketers today know all too well that the Internet is saturated with various kinds of content—blog articles, memes, images, infographics, videos, and many more. But among all the content that’s being shared across the digital world, videos are by far the most attractive to the consumers’ eyes. In fact, 72% of consumers prefer to watch videos over text to learn more about a product or service.

It’s no doubt that video advertising is an extremely effective content marketing tool that can drive traffic, encourage engagement, increase sales, and bolster brand identity. In fact, 81% of businesses report to have used video as a marketing tool.

But how can you effectively use video marketing, especially when you’re a small local business still struggling to stand out from the competition? Here are a few tips to help you get started:

1. Introduce yourself and your products

The combination of audio and visual cues in a video helps viewers to understand complex concepts easier. With that said, an explainer video is an effective way to introduce your business, what you do, and what problem your products and services can solve for your customers. Additionally, you can use videos to give an overview of your products and services, their details and specifications, and their benefits.

Embedding an explainer video to your homepage or your about page is also a great way to drive traffic and boost SEO rankings. In fact, studies show that adding a video to your site increases your chance of getting on the first page of search engine results by 50 times.

2. Tell your story

Everyone loves a good story, and what better way to tell it than using video? Storytelling videos are easily picked up by local media, and this is one good way to draw attention to your growing business. Use videos to share the story of how your company came to be, what inspired you, and what challenges you faced. You can also share the story of your employees or happy customers, why they love your company, and how it has changed their lives.

Storytelling videos are an excellent way to build a strong brand, as well as create a sense of trust and loyalty among your customers. These types of videos strip off the facade of an otherwise anonymous business, and bring to light a business that they can relate with at an emotional level.

3. Educate your audience

Tutorial and demonstration videos are by far among the most effective types of video content. Be a thought leader in your industry by sharing your knowledge through videos and therefore  educating your audience. Some ideas to consider is explaining a rather difficult subject into something that is more understandable to the general public, such as a beginner’s guide to a concept. You can also demonstrate how to use your products and teach your viewers some of the ways your products can be incorporated into their daily lives.

These types of videos foster a sense of trust and respect towards your brand, as well as helping you become a go-to person of your chosen industry.

4. Live stream events

Live videos have become increasingly popular nowadays, and for good reason: Live videos are more appealing to viewers, with 80% of audiences preferring live videos over blog articles, and, live videos receive more engagement from audiences than other types of content.

You can livestream industry events and other local events that make sense to your business, share behind-the-scenes footage about your company, or share at-the-moment announcements of a product launch.

The landscape of content marketing is dynamically changing, and video content is at the forefront. What many small businesses fail to do, however, is to realize that the many benefits of video marketing far outweighs the costs in creating high-quality videos. The good news is, simple video production equipment such as a DSLR camera, tripod, microphone, and camera light are available at reasonable costs.

If you want to know more about video marketing, or if you’re interested to work with Ilfusion for your video production needs, give us a call at 888-420-5115, or send us an email to creative@ilfusion.com.

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