February 4, 2019 | By:

4 Tips for Boosting Your Digital Marketing Strategy for Gen Z

For years, marketers have focused their attention on Millennials. However, as we delve deeper into the twenty first century, a new generation of consumers have come of age to play an active and valuable role in society: Generation Z.

Who is Generation Z?

According to Pew Research Center, those who were born between 1997 and 2012 fall under the Generation Z demographic label. Studies have also shown that Gen Zers are estimated to account for 40% of all consumers by 2020 and that they have a buying power of a whopping $200 billion—which is more than the buying power of Millennials and the generations before them.

While Millennials are considered to be pioneers of the digital age, Gen Zers are digital natives—that is, they are actually born and raised with smart devices and the Internet, and a whole world of information literally at their fingertips. As such, these young buyers have a unique set of consumer preferences and present a new challenge for marketers.

4 Tips for Boosting Your Digital Marketing Strategy for Gen Z

With such unparalleled potential, Gen Zers are now considered as the next consumer powerhouse, and it’s crucial for marketers to reshape their marketing strategy to stay relevant with Gen Z’s consumer behavior. Here are tips on how to cater to the needs of Gen Zers in your digital marketing strategy:

1. Prioritize a mobile-first strategy

Being born into the world of smart devices, it’s not surprising that Gen Z’s digital world predominantly exists on mobile. In fact, studies have shown that 45% of teenagers use the Internet “almost constantly” and that majority of their Internet activity is done through smartphones.

That said, it’s important for marketers to prioritize a mobile-first strategy when catering to the younger generation. This includes curating content that’s optimized for mobile and to ensure that your business website is mobile-responsive and considerably fast.

2. Create fun and authentic content

Studies have shown that compared to Millennials, Gen Zers prefer to use social media for fun and entertainment than to stay in touch with family and friends. Additionally, in the age of digital marketing where users are bombarded with sponsored ads and the like, brand interruptions on social media are not well-tolerated by Gen Zers. In fact, as they are exceedingly tech-savvy, they can immediately spot and easily maneuver away from shady and annoying marketing ads.

It is therefore imperative for brands to create content that’s not only fun and entertaining but also unique enough to stand out from the sea of information available on the Internet. Aim to reach your target audience organically by curating marketing content that speaks your authentic brand voice in bit-sized pieces (less than a minute or so).

3. Focus more on Instagram and Snapchat

Social media claims a huge presence in the lives of Gen Zers, but their preference is far from today’s established social media giants. Research has shown that Gen Zers prefer more private and anonymous social media platforms such as Instagram and Snapchat over less-private platforms such as Facebook and Twitter.

More specifically on this note is that Gen Zers like to digest ephemeral content in the form of Instagram Stories and the like where content disappear after 24 hours. Thus, it’s important for brands to embrace spontaneity and adopt a more informal front when producing content for Instagram and Snapchat. It’s also advisable to create different audience personas to better personalize your content.

4. Adopt influencer marketing

While Millennials tend to follow and directly interact with brands that they like, Gen Zers are the opposite. They place more weight on the opinion of social media influencers, and they are revealed to prefer real people to celebrities when it comes to ads.

To successfully incorporate influencer marketing into your digital marketing strategy, it’s important for brands to find the right influencers who share your brand’s values and vision. It’s also essential to give influencers creative freedom in curating their content, so as not to compromise the authenticity of their voice. After all, they are trusted by your target audience for a good reason.

In conclusion

The digital landscape is constantly evolving, and so are the preferences of audiences. As Gen Z gains momentum in the field of eCommerce and digital marketing as a whole, it’s more important now more than ever for brands to stay at the forefront of what’s relevant to the next generation of consumers.

If you want to know more, or if you’re interested in having Ilfusion help you with any of your digital marketing needs, give us a call at 888-420-5115, or send us an email to [email protected].

Tags: , , , ,

Categorized in:

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Ilfusion Team

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Ilfusion Team

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Ilfusion Team

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Ilfusion Team

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Ilfusion Team

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Ilfusion Team

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Ilfusion Team

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: Ilfusion Team

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: Ilfusion Team

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: Ilfusion Team

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: Ilfusion Team

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: Ilfusion Team

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more