April 2, 2019 | By:

5 Instagram Marketing Tips to Boost Brand Promotion

Visuals and content are key elements to branding, and there’s no better social media platform to leverage those aspects of your brand than Instagram. With over 1 billion monthly active users worldwide, Instagram is bursting with potential in providing businesses with a global reach.

Instagram has also been proven to be a valuable platform for customer engagement and for boosting sales. In fact, statistics show that 80% of Instagram users follow at least one business account, 60% reported to have found new products through Instagram, and 72% said they have bought a product they saw on Instagram.

With more and more consumers engaging with brands on Instagram, it’s crucial to have a solid Instagram marketing strategy for your business in place. Here are five tips on how to use Instagram to boost brand promotion:

1. Post creative, useful, and relevant content

One thing to note about Instagram is that most of its users are under 35 years old. 32.7% of Instagram users fall between 25 and 34 years old, followed by 18 to 24 years old making up 22.9%.

What this means for brands is that this audience segment values authenticity, creativity and consistency above all else. Thus, it’s important to craft content that is useful and relevant to their needs. Show how your brand can make their lives better, and be creative about how to portray this. Use consistent filters and aesthetics when crafting your content; this way, consumers can easily recognize your brand.

2. Utilize Instagram Stories

With over 400 million users posting on Instagram Stories, there’s no denying that ephemeral content is a growing trend that’s not going away anytime soon. What’s more is that one-third of the most viewed stories were created by business pages, which is why it’s essential to consistently curate business content on Instagram Stories as a complement to your regular Instagram posts.

Instagram Stories offer brands a novel way to reach out and engage with consumers. It provides an inside look into your brand, thereby fostering an authentic experience for your audience. Businesses also have the option to integrate product tags to Instagram Stories, which further streamlines your marketing strategy.

3. Use hashtags and location tags

Hashtags and location tags are crucial for boosting your content’s visibility and for attracting engagement. In fact, a study found that Instagram posts with a combination of hashtags and location tags received the highest engagement compared to those with hashtags alone or those without tags at all.

That said, consider creating a hashtag campaign that’s unique to your business for brand promotion. An excellent example of this is Coca-Cola’s #ShareACoke campaign. It’s also important to assess which hashtags are popular in your industry. A simple way to do this is to look into Instagram’s built-in Explore tab enter your targeted hashtag, and you will see related hashtags on the search results.

Additionally, it’s also important to add a location tag to your posts. If you have multiple store locations, consider segmenting your audiences, create posts unique to their personas, and adjust your location tag accordingly.

4. Have a consistent posting schedule

While it has been proven that the more you post on Instagram, the more likes and followers you gain, posting frequency isn’t as important as posting consistency. What this means for brands is that, if you aim to post at least once or twice a day on Instagram, you have to do so consistently. Otherwise, you risk losing followers when you inconsistently produce posts—either you annoy them or they lose interest.

Consider having a social media content calendar in place so that you will be guided on what content needs to be posted on what particular day or time. If resources permit, it also pays to have a dedicated team to manage the content curation, design, scheduling, and monitoring of your Instagram marketing. If not, you can tap into the help of digital marketing agencies like Ilfusion.

5. Include videos in your content strategy

Instagram is mainly a photo-sharing app, which is why it’s no surprise that photos receive more engagement than videos. However, while photos get more likes, it has been found that videos gain more comments. It stands to reason, then, that brands need to include videos in their content strategy to boost the efficiency of their marketing campaign.

When creating video for Instagram, keep it short and sweet, within 30 seconds. As mentioned in the first point, aim for authentic and relevant content that resonates with your brand values and messaging. While video production requires equipment and specialized skills, the good news is that technological advancements have made it possible for even small businesses to create good short videos with ease and affordability. However, you can also opt to have your video production needs outsourced to an experienced agency that specializes in video and creative marketing like Ilfusion.

In conclusion

It goes without saying that high-quality content is key to a successful Instagram marketing and brand promotion campaign. If you’re in need of a trusted digital marketing agency for any of your marketing needs,  give us a call at 888-420-5115, or send us an email to [email protected].

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