October 1, 2019 | By:

5 SEO Tips for Boosting Organic Traffic to Your Website

Organic website traffic is an essential element in the success of a company’s digital marketing effort. Increased web traffic results in better leads, more chances for conversion, and ultimately, a significant boost in sales. But why does organic traffic matter?

What Is Organic Traffic and Why Is It Important?

To review, organic traffic refers to web visitors coming from a search engine’s organic results, as opposed to paid traffic coming from paid ads (i.e., PPC ads). 

As such, organic traffic is valuable to SEO, in that it is more targeted. This traffic comes from consumers who are already actively seeking your type of business; thus, they are more likely to convert and become paying customers.

5 SEO Tips for Boosting Organic Traffic to Your Website

As a business, it’s important to make the most out of your SEO efforts without having to resort to paid alternatives. Here are 5 SEO strategies you can implement to boost organic traffic to your business website.

1. Focus content for users, not search engines 

Remember, search engine bots are only there to understand what your content is about and make sure that your content is shown to relevant search queries—they are not your target audience. 

Content has always been, and will remain, king when it comes to digital marketing, which is why providing content that is valuable to your target audience is key to SEO. Here are a few tips on how to create winning content that will drive organic traffic to your website:

  • Know and understand your target audience – What are their needs and challenges that you can address? 
  • Target long-tail keywords – What phrases would your target audience likely use when searching for your content?
  • Use target keywords naturally – Do not overstuff your content with keywords; use them naturally throughout your content for easier reading.
2. Prioritize user experience

Many of Google’s recent algorithm updates revolve around improving user experience. One of their main focuses this year is mobile-first indexing. This means that Google will prioritize websites that are mobile-friendly when indexing pages and in deciding SEO rankings. To know more about how to prepare your website for Google’s mobile-first index, refer to our article here.

In addition to that, it’s also worth considering voice search optimization for your content. Several studies support that voice search is a rising trend that will soon take over organic search in the near futureafter all, digital assistants and voice search make it all the more convenient for users to find content relevant to their needs. To learn more on how to optimize your content for voice search, you can read our article here

3. Consider a regular blogging schedule

One effective way to have your website regularly indexed by search engines is to have an active business blog. You’re reading one now, after all. Business blogs can prove to be a good marketing tool, in that it both helps in establishing your brand’s credibility and also help boost your SEO.

It should be noted, however, that having a regular blogging schedule is key to having a successful business blog. Your audience should know when to expect new content from you. To determine how often you should post on your business blog, read our article here.

4. Take care of your on-page SEO

On-page SEO is a detrimental factor in driving organic traffic to your website, but it’s often overlooked by many marketers. These elements refer to your keywords, meta descriptions, ALT texts, internal links, h1 tags and headers, and mobile-friendliness, among many others. 

All these elements come into play in helping search engine bots understand your content better, subsequently boosting your visibility in organic search results. To learn more about the key on-page SEO elements you should be checking for better content optimization, see our checklist here.

5. Make an effort for off-page SEO

While on-page SEO is focused on elements within your website, off-page SEO, as the term suggests, are those that you can perform outside the boundaries of your website. Two of the most essential off-page SEO activities are link building and social media marketing (or social sharing/brand mentions).

Off-page SEO helps in building your website’s credibility by letting search engine bots know that other websites—including users on social media—are talking about your content. Not only does off-page SEO drive referral traffic to your website, it also boosts organic search rankings in a way since search engines like Google use this as one of its many ranking signals. To know more about how to boost social media sharing of your website content, refer to our article here.

Wrapping It Up

Driving organic traffic to your website is but one of the many things involved in SEO. If you need help in boosting your search rankings, or if you’re interested to have Ilfusion help you with any of your SEO efforts, give us a call at 888-420-5115, or send us an email to [email protected].

 

Tags: , , , , ,

Categorized in:

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Ilfusion Team

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Ilfusion Team

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Ilfusion Team

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Ilfusion Team

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Ilfusion Team

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Ilfusion Team

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Ilfusion Team

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: Ilfusion Team

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: Ilfusion Team

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: Ilfusion Team

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: Ilfusion Team

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: Ilfusion Team

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more