Anatomy of a Successful Facebook Page
Facebook is “the” place to be in the world of Social Media. It’s become, over the last couple years, a way to stay in touch with everyone you know, have ever known, will possibly know and don’t want to know. It’s a crowd of people each giving you a snapshot of their lives in an easy-to-interact- or ignore, format. It’s also a way for people to keep up with the things that interest them, be it a hobby, favorite store, event, brand, etc. It’s an easy way to see when the newest product line is going to be released, get coupons and deals. Facebook is where you want to be if you want to be in front of people.
There are a TON of businesses that have Facebook pages but far fewer that are successful at using social media to their advantage. The most important feature of a business Facebook page is simply, YOU! If you set up a page for the first time and expect it to operate on its own, you may as well forget about using Facebook. A business Facebook page usually starts out small with only a few followers and grows over time, either organically through referrals and searches within Facebook, or promotions like Facebook ads, deals and offline promotions like in-store signage and check-in contests.
One of the main things I always tell people when it comes to marketing online is: It’s not a magic bullet. Unless you are VERY lucky, you will not be an overnight sensation. Just as a business takes time to grow and takes constant maintenance, so does your Facebook page. Your successful Facebook page will start out with a small number of likers and through consistent messaging, fun posts and interesting, relevant content, will grow over time to give you a captive audience that you can quickly market to on an ongoing basis. You must post, reply to comments, like others’ pages and interact with pages outside of your own. If you can’t do it, you need to consider hiring outside to manage your social media (maybe someone like Ilfusion…).
The other part of a successful business Facebook page is: consistent branding and design. If your page looks amateur, people will think you are an amateur. Perception is the number one way that people judge you before buying so make sure their first impression is that you are a professional business. The people that see you and don’t buy will never tell you why they didn’t buy.
A successful Facebook business page has two key elements: interaction and good design. That’s it. Everything else is bells and whistles.